Western Skies Logo Design and Brand Strategy

Western Skies Real Estate

Brand Identity + Logo, Tagline, Brand Guidelines, Signage, Collaterals & Graphic Design.

Western Skies Real Estate was one of Billings’ first boutique real estate firms. With a surge of new boutique firms popping up all over town, WSRE knew they needed to rebrand in order to stand out amongst a highly saturated market. With agents able to handle first time homebuyers, commercial real estate, luxury residential, and large farm and ranch sales; with service beyond the sale, Western Skies can take you where you need to go. When we first met with Western Skies, the sky (pun intended) was the limit on the direction we could take the rebrand. With no restrictions, the sheer number of options can be overwhelming. When this happens, we like to work backwards to establish the directions we won’t explore and go from there. This is one of the things that makes our approach unique, every client has different needs and we’re willing to work from a single starting point that takes us to an individualized end result for every client.
WSRE knew they needed to rebrand in order to stand out amongst a highly saturated market.
WSRE knew they needed to rebrand in order to stand out amongst a highly saturated market.
leek, modern, and fearless branding
leek, modern, and fearless branding
Together with Western Skies we decided that their branding should be sleek, modern, and fearless.
Together with Western Skies we decided that their branding should be sleek, modern, and fearless.
while it’s human nature to want your own things to stand out, for longevity of the brand, unity is required.
while it’s human nature to want your own things to stand out, for longevity of the brand, unity is required.

Goal

Western Skies branding needed to appeal to a wide variety of people from potential clients to potential agents looking for a brokerage to work under.

Hurdles

Within a Real Estate brokerage, each individual agent runs their own business. And while it’s human nature to want your own things to stand out, for longevity of the brand, unity is required.

Approach

Together with Western Skies we decided that their branding should be sleek, modern, and fearless.

Result

Brand cohesion throughout all promotional materials that align with WSRE’s founding principle - it matters who you work with.
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Logo Design, Collateral Design, Sign Design and Brand Development Billings Montana

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Our team combines strategy, research, business, communications, and design-forward thinking to develop meaningful, differentiated, and authentic brands.

Word on the Street

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Jennifer Jacobson
Anytime Fitness
Graphic Finesse did a great job capturing our Anytime fitness Billings location and all that we have to offer for our members. He made sure to take his time and get great shots but had the finished products back to us really fast! Great people to work with and great quality work!!! Amazing artistic ability!
"
Dana Ventling Lich
Meridian Real Estate
Absolute pros with the patience of saints. So happy with their marketing services and the final look of branding images.
"
Jason Lehman
Meritage Technologies
Genia and Aaron are professional, fun, think outside of the box, and truly care about our success.
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