Real Estate Branding and Marketing Collateral for Billings-Based Brokerage

Brand Identity + Logo, Tagline, Brand Guidelines, Signage, Collaterals & Graphic Design.

Western Skies Real Estate was one of Billings’ first boutique real estate firms. With a surge of new boutique firms popping up all over town, WSRE knew they needed to rebrand in order to stand out amongst a highly saturated market. With agents able to handle first time homebuyers, commercial real estate, luxury residential, and large farm and ranch sales; with service beyond the sale, Western Skies can take you where you need to go.

When we first met with Western Skies, the sky (pun intended) was the limit on the direction we could take the rebrand. With no restrictions, the sheer number of options can be overwhelming. When this happens, we like to work backwards to establish the directions we won’t explore and go from there. This is one of the things that makes our approach unique, every client has different needs and we’re willing to work from a single starting point that takes us to an individualized end result for every client.

Goal

Western Skies branding needed to appeal to a wide variety of people from potential clients to potential agents looking for a brokerage to work under.

Hurdles

Within a Real Estate brokerage, each individual agent runs their own business. And while it’s human nature to want your own things to stand out, for longevity of the brand, unity is required.

Approach

Together with Western Skies we decided that their branding should be sleek, modern, and fearless.

Result

Brand cohesion throughout all promotional materials that align with WSRE’s founding principle - it matters who you work with.

Word on the Street

Want to hear what customers have to say about Graphic Finesse?

Ginny J.

Meridian Real Estate

We worked with Graphic Finesse to develop our logo & branding. Working with our 5 strong, opinionated partners, the team at Graphic Finesse maintained the highest level of professionalism & patience. We changed our minds, tweaked this, adjusted that, argued about those.....you get the idea....we were a challenge to work with, but Graphic Finesse was professional and patient through it all. The team at Graphic Finesse stayed on course.....our amazing logo & branding speak for themselves. Aaron & Genia: Our highest praise and thanks to you for an amazing brand that we are more than proud of. Cheers, Ginny Jensen, Broker/Owner of Meridian Real Estate

Tessa O'Toole

Tessa O'Toole Nutrition

Lovely people to work with! They were so easy work with, they created great work based on some of the ideas I had and information provided. They made sure I understood what was going on along the way and ultimately happy with the final product.

Triniti Halverson

Yellowstone Valley Animal Shelter

The entire process of working with the Graphic Finesse team was phenomenal. They sat down to get to know our non-profit, learn about our dream for a video, and helped us dial in our message. Later they met with various staff members which really helped the people on video feel comfortable resulting in a great end product. When I got the finished video it brought me to tears because it is beautiful and high-quality but most importantly it captures 'us' as an organization. Thank you Graphic Finesse!

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