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Brand Identity Refinement, Brand Guidelines, Website Design, Product Photography, Menu Board Design, Print Design & Digital Signage
Pop's Soda Shack approached Graphic Finesse with an existing logo and a vision to create something much bigger, a memorable brand experience that customers would recognize from the moment they saw a cup, walked up to the drive-thru, or visited the website.
Working closely with the Pop's team, we refined their existing logo into a flexible identity system and built an entire visual brand around it. Inspired by nostalgic soda shops and modern drive-thru culture, we developed a vibrant color palette, typography system, custom illustrations, and supporting graphics that give the brand its playful personality while remaining consistent across every customer touchpoint.
From there, we designed and developed a responsive website that captures the same energetic experience customers enjoy in person. The website makes it easy to browse locations, explore the menu, learn the story behind the brand, read reviews, and apply for employment while maintaining the fun, approachable personality that defines Pop's Soda Shack.
Beyond the website, we created professional product photography, digital and printed menu boards, marketing materials, promotional graphics, and a complete online brand guide to ensure the identity remains consistent as the company continues to grow. The result is a cohesive brand ecosystem that works seamlessly across print, digital, signage, photography, and in-store experiences.
To transform an existing logo into a complete, recognizable brand by creating a unified identity system supported by professional photography, modern website design, digital and printed menu boards, and marketing materials that deliver a consistent customer experience across every touchpoint.
Pop's Soda Shack now has a cohesive visual identity that extends far beyond its logo. From professionally photographed products and engaging digital experiences to in-store menu boards and branded marketing materials, every element works together to reinforce the company's fun, welcoming personality. The new website provides an engaging customer experience while the comprehensive brand guidelines ensure future growth remains visually consistent across locations, signage, merchandise, print, and digital marketing.
