CW Designs

Rebrand + Logo Design, Web Design and Collateral Development

Natural, Friendly, Luxurious - The CW Designs brand combines a vibrant yellow/green with a neutral dark grey to induce a peaceful, energetic and luxurious color palette. The color usage of the logo mimics what you'd expect to see in nature, offering blues, browns and greys that compliment the primary color palette while they draw the eye toward the logo. When combined with the clean lines of the serif font the logo starts to take on a more glamorous feel while the illustrated logo maintains a level of approachability. The textural elements represent planning and professionalism while building an interesting and professional visual experience. The imagery compliments the contrast in the color palette while it focuses on a friendly and inviting perspective of outdoor spaces with a subtle inclusion of friends and family.

https://cw-designs.biz

Goal

CW Designs, a renowned landscape renovation specialist, sought a comprehensive rebrand to enhance its market presence and align with its evolving vision and values. The project included a new logo design, brand identity, website redesign, collateral designs, and vehicle decals.

Objectives

Modernize and refresh the CW Designs brand
Establish a cohesive brand identity that reflects the company’s mission and vision
Enhance online user experience through a revamped website
Create visually appealing collateral materials
Design eye-catching vehicle decals for brand visibility

Approach

Our team collaborated closely with CW Designs to understand their goals, target audience, and brand aspirations. Through a series of workshops and feedback sessions, we developed a strategic approach to deliver a consistent and impactful rebrand.

Logo Design

Conceptualized and designed a modern, versatile logo that embodies CW Designs' essence
Conducted multiple iterations and incorporated client feedback to achieve the final design
Ensured the logo works seamlessly across various media and platforms

Brand Identity

Created a comprehensive brand style guide, including color palettes, typography, and visual elements
Developed a brand copy that resonates with the target audience and reflects the company’s values
Designed brand assets that maintain consistency across all touchpoints

Website Design

Redesigned the CW Designs website to provide an intuitive and engaging user experience
Implemented responsive design principles to ensure accessibility across devices
Integrated new branding elements and improved site navigation for better usability

Collateral Designs

Developed marketing materials, including trade show banners, business cards, and yard signs
Utilized the new brand identity to create visually cohesive and professional collateral
Ensured all designs effectively communicate CW Designs' message and offerings

Vehicle Decals

Designed eye-catching vehicle decals to increase brand visibility on the go
Applied the new logo and brand elements to create a cohesive look

Results

The rebranding project successfully transformed CW Designs' brand presence, resulting in increased brand recognition and customer engagement. Key outcomes include:

A cohesive and modern brand identity that resonates with the target audience
Enhanced user experience and increased traffic on the revamped website
Positive feedback from clients and stakeholders on the new branding
Improved visibility and brand awareness through eye-catching vehicle decals

The comprehensive rebranding project for CW Designs has positioned the company for continued growth and success. By modernizing its visual identity and enhancing user experience, CW Designs is better equipped to attract and retain clients in a competitive market.

Word on the Street

Want to hear what customers have to say about Graphic Finesse?

Joel K.

Very professional and affordable. Highest quality design and always on time. We chose them because of the great work they did for City Vineyard and they've done a phenomenal job of building our brand.

Ryan Harbach

TrailQuipt

Aaron and Genia are wonderful to work with! They are full of good ideas, talented, and fair. They do not cut corners and will treat your project as if it were their own!

Kim E.

Meridian Real Estate

Graphic Finesse worked with us to develop our logo from start to finish making sure it not only mirrored our vision but added the finishing touches and the professional input we needed to make it all come together like magic. Thank you for answering many questions (5 times), replying to numerous phone calls and emails and doing it all with ease and a smile. You are the best!!