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Building a Stronger Brand for a Growing Performance Company.

Brand Development, Website Design, Consultation & Brand Management

TKI CNC designs precision-machined performance parts for snowmobiles, motorcycles, marine applications, and off-road enthusiasts. As the company continued to expand its product offerings and customer base, they needed a brand that reflected the same level of quality, craftsmanship, and innovation found in every product they manufacture.

Over the years, we've partnered with TKI CNC to refine and strengthen their brand through strategic consultation, website design, brand development, and ongoing brand management. By establishing a consistent visual identity and user experience, we've helped create a cohesive foundation that supports both their growing business and evolving product catalog.


Visit the TKI CNC Website
Brand style guide displayed on laptop and smartphone
Brand style guide displayed on laptop and smartphone
Automotive and bike components with TK logo branding
Automotive and bike components with TK logo branding
TKI CNC motorcycle and marine product showcase
TKI CNC motorcycle and marine product showcase
Motorsports promotional banner with snowmobile and dirt bike
Motorsports promotional banner with snowmobile and dirt bike
Marine performance website on desktop and smartphone screens
Marine performance website on desktop and smartphone screens

Goal

Create a modern brand experience that communicates the quality of TKI CNC's products while providing customers with an intuitive online experience and a consistent identity across every digital touchpoint.

Hurdles

As TKI CNC continued to grow into multiple markets, it became increasingly important to maintain a consistent brand while accommodating new products, new audiences, and an expanding website. The challenge wasn't simply creating a new look, it was developing a flexible system that could evolve alongside the business.

Approach

We worked closely with TKI CNC to develop a cohesive brand identity centered around bold typography, clean layouts, purposeful use of color, and a modern visual identity. Alongside a redesigned website, we developed an online style guide that helps ensure consistency as the company continues to grow. Through ongoing consultation and brand management, we continue refining the customer experience as new opportunities arise.

Result

TKI CNC now has a cohesive digital presence that reflects the quality of its products and the professionalism of its company. Their website, online brand standards, and evolving visual identity provide a strong foundation for future growth while creating a more consistent experience for customers, dealers, and partners alike.

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Marine website on desktop and smartphone screens

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