Scoops Brand Design, Web Development and Logo Design

Scoops

Brand Identity + Logo, Brand Guidelines, Exterior Signage, Photography, Collateral, Graphic Design & Web Design.

Just good pizza! Nestled in the beautiful mountain town of Red Lodge Montana, Scoops Pizza and Ice Cream is located on historic Broadway Avenue, and occupies a building over 100 years old. Offering Red Lodge's only wood fired pizza and chicken wings - Scoops is a must try! Whether you're looking for take-out, delivery, or a family friendly restaurant to eat lunch and dinner; Scoops can please the whole family with our wood fired pizza, wings, and ice cream.
Food Photography of Barbecue chicken wings with pizza in background
Food Photography of Barbecue chicken wings with pizza in background
Collateral Print Fulfillment and Graphic Design
Collateral Print Fulfillment and Graphic Design
Responsive Web Design Red Lodge Montana
Responsive Web Design Red Lodge Montana
Product Photography of Pepperoni pizza with vegetables on wooden board.
Product Photography of Pepperoni pizza with vegetables on wooden board.
Product Photography of a Hand holding slice of veggie pizza with mushrooms.
Product Photography of a Hand holding slice of veggie pizza with mushrooms.
Branding and design for Red Lodge company
Branding and design for Red Lodge company
Brand Guide for Montana Pizza and Ice-cream shop
Brand Guide for Montana Pizza and Ice-cream shop
Restaurant Photography featuring a Pepperoni pizza on wooden board with onions and tomatoes.
Restaurant Photography featuring a Pepperoni pizza on wooden board with onions and tomatoes.
Food Photography featuring a banana split with ice cream and sprinkles
Food Photography featuring a banana split with ice cream and sprinkles

Goal

The goal for this project was to provide a more authentic brand after they expanded their menu. We also wanted to set it apart in the busy Red Lodge restaurant scene and establish it as the best option for pizza in town.

Hurdles

While Scoops had a 15+ year history to pull from, they had recently expanded their menu thanks to their new wood fired oven and the town needed to know they could now get wood fired pizza and wings to go with their ice cream.

Approach

Using Red Lodge’s western heritage as inspiration, we coupled that with a fun animated take on food.

Result

A small mountain town restaurant whose branding, and food, rivals big city pizza joints.
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Graphic Design and Brand Development for Scoops Ice cream and Pizza

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Our team combines strategy, research, business, communications, and design-forward thinking to develop meaningful, differentiated, and authentic brands.

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