Brand Identity & Language + Logo, Brand Guidelines, Web Design, Collaterals & Signage
Founded by Dr. Matthew Wolpoe, Wolpoe Facial Plastic Surgery offers individualized treatments for patients seeking reconstructive or aesthetic rejuvenation of the head and neck. As Gallatin Valley’s only facial plastic surgeon, Dr. Wolpoe brings over 15 years of experience and a reputation for precision, compassion, and exceptional outcomes.
To establish a brand that reflects the refined artistry and clinical excellence of Dr. Wolpoe’s practice, one that feels classic, confident, and quietly compelling. The visual identity needed to resonate with both local patients and those traveling for care.
Patients seeking facial plastic surgery often look for more than credentials, they want to feel understood and cared for. The brand needed to convey expertise without ego, and compassion without compromise, while standing out in a crowded healthcare landscape.
We crafted a brand system rooted in elegance and clarity. Using timeless typography, a restrained color palette, and clean design elements, we built a visual identity that mirrors Dr. Wolpoe’s surgical precision and empathetic care. Every asset, from signage to web design, was designed to feel professional, personal, and polished.
Wolpoe Facial Plastic Surgery now has a cohesive brand that empowers them to tell their story with confidence. The new identity highlights Dr. Wolpoe’s expertise, builds patient trust, and positions the practice as a premier destination for facial rejuvenation in the mountain west.