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Brand Identity + Logo Refresh, Web Design, Video & Photography, Collateral & Graphic Design.
TrussLox - The most efficient and economical temporary truss bracing system in the world! The TrussLox System is perfect for contractors and builders who want a lightweight yet high impact truss bracing solution. TrussLox can be put up faster than any other system on the market, reducing crane time and man hours. TrussLox provides built-in locking technology that safely and easily locks trusses 24” on-center every time. Made with impact resistant material, TrussLox will withstand the wear and tear of any job site and can be reused so there’s no need to spend money on other truss bracing materials.
The goal for TrussLox was to create a brand around their patented tool that would help get them on the shelf of every building supply store in America.
Because TrussLox was a brand new product on the market, it was important that they leave a positive and lasting impression. This was difficult at first because they didn’t have any marketing materials to introduce themselves with credibility.
We wanted to come from a place of both authority and innovation. TrussLox was brand new product that was invented out of necessity by a contractor with decades of experience, so we wanted to call on both of those pillars throughout their branding.
TrussLox is ready to make its mark in the construction industry with branding that reflects the strength and ingenuity of its invention. A bold logo refresh and cohesive brand identity position the company as a serious contender in the market, while a clean, intuitive web design reinforces its professionalism and accessibility. High-impact video and photography showcase the product in action, giving potential partners and clients a clear view of its value. With custom collateral and graphic design rounding out the brand system, TrussLox is equipped to communicate with clarity, build trust, and stand tall in a competitive landscape.
