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Brand Identity + Logo, Brand Guidelines, Web Design, Machine Wrap & Signage, Collaterals & Graphic Design.
TrailQuipt’s founder came to Graphic Finesse with plans for a custom vending machine equipped with bear spray for visitors of our region’s national parks. And this was before Coronavirus and Covid, a round of applause to him for being ahead of the contactless craze!
From the casual visitor to the backcountry enthusiast, TrailQuipt conveniently equips your next adventure with our innovative grab-and-go bear spray rental locker system. TrailQuipt was founded for the convenience and safety of people like you. It is our goal that everyone who enters grizzly country has the tools and the knowledge to safely enjoy all that the Yellowstone ecosystem has to offer.
The goal for TrailQuipt was to create a brand that would grab your attention while fitting in with the likes of other outdoor companies from around the world.
Timing. Fabrication of custom vending machines took place overseas, which was affected by the global Coronavirus Pandemic. Despite the delay we knew we still needed to lay the groundwork for a successful launch.
The outdoor world is full of brand enthusiasts that proudly display their loyalty at any opportunity they can. We knew the outdoor world of brands was saturated so we needed a logo and brand of our own that would hold its own and look good while simultaneously being unique enough to grab attention.
With the launch of TrailQuipt scheduled for spring 2021, the brand is fully equipped to make a bold entrance into the outdoor adventure market. From a rugged yet refined logo and cohesive brand identity, to a strategic web design that speaks directly to explorers headed for Yellowstone, every asset was crafted to resonate with TrailQuipt’s audience. We developed comprehensive brand guidelines to ensure consistency across platforms, while machine wraps and signage bring the brand to life in the physical world, turning gear into mobile billboards. Custom collaterals and graphic design round out the toolkit, giving founder Ryan everything he needs to confidently introduce TrailQuipt to adventurers near and far.
