The Brokerage

Brand Identity + Logo, Brand Guidelines, Signage, Collateral & Graphic Design.

The Brokerage wants to positively affect the lives of their clients, their families, and all of those whom they serve. Serving others by mastering their profession, cutting through the noise, and being a pillar within their community. The Brokerage aims to pour value into the relationships formed with their clients, agents, and all who choose to do business with them.

Goal

The goal for this project was to create a strong and compelling brand that would give this new firm a distinct identity to set it apart from other Billings real estate agents.

Hurdles

Our challenge was to build up a fresh new idea from the ground up that accurately tells The Brokerage’s story. To do this, we had to challenge the narrative surrounding real estate companies.

Approach

In every aspect, we aimed to blend hard and soft elements to create a unique style that evoked strength, passion, and legacy while remaining true to real estate.

Result

The Brokerage has a brand and all of the collateral it needs to separates them from the pack and become leaders in the Billings’ real estate industry.
Collateral Design

Word on the Street

Want to hear what customers have to say about Graphic Finesse?

Pamela John

Graphic Finesse brings just the right mix of professionalism and excitement to your business. Individually, Aaron and Genia are creative geniuses. Put them together and their creative energy shines with incredible outside-the-box ideas customized to your brand and specifications. I've got five bucks that says Graphic Finesse can tell your company's story better than you can!

Kulin Strimbu

Tima Travel

We had such a wonderful experience with Graphic Finesse! They were kind, prompt, courteous, professional - and really came through for my company in a pinch. If I could give them more than five stars, I definitely would! Great company and fantastic people.

Ginny J.

Meridian Real Estate

We worked with Graphic Finesse to develop our logo & branding. Working with our 5 strong, opinionated partners, the team at Graphic Finesse maintained the highest level of professionalism & patience. We changed our minds, tweaked this, adjusted that, argued about those.....you get the idea....we were a challenge to work with, but Graphic Finesse was professional and patient through it all. The team at Graphic Finesse stayed on course.....our amazing logo & branding speak for themselves. Aaron & Genia: Our highest praise and thanks to you for an amazing brand that we are more than proud of. Cheers, Ginny Jensen, Broker/Owner of Meridian Real Estate