City Vineyard

Brand Identity + Logo, Brand Guidelines, Exterior/Interior Signage, Photography, Collateral & Graphic Design.

A wine and craft beer shop. With a spacious and bright 5,000 square foot location, City Vineyard is home to a full tasting lounge, gourmet food market, a beautiful wine library with over 10,000 bottles, and 40 feet of beer coolers stocked with top craft beers from around the world. City Vineyard is the ideal place for you to stop and quickly find the perfect wine, beer, and food pairing items for you next dinner party, or simply, come in and spend hours at leisure tasting their wines, icy cold craft brews, cheese, fresh baked bread, and other gourmet food options, all from various regions around the globe.

Goal

The goal for this project was to rebrand the store and reintroduce it to the community as the first place you think of to get fine wine, craft beer, and gourmet food in Billings. They wanted to continue to attract those who already knew about wine, beer, and food while creating a welcoming environment for those wanting to learn more.

Hurdles

The biggest hurdle on this project was creating a cohesive brand that equally represented the three departments of the store. We created imagery for each department that was unique and accented it’s virtues yet worked well with the others. City Vineyard wanted a brand that was elegant, timeless, and scalable.

Approach

For City Vineyard, we wanted a brand that was elegant yet approachable. By using the image of the corkscrew we were able to highlight their key department and years in business. We created collateral that would help them grow and educate their target audience.