Lakehouse Dips
Brand Language, Tagline, Product Labels, Strategy + Photography
The Sikveland family came to us after a year’s worth of hard work on their yummy pickle dip line named Lakehouse Dip. Liz’s pickle dip was quickly requested every time their family got together and they knew that with the number of requests they were getting, they had a viable business on their hands. For pickle lovers, Lakehouse Dip is the go-to pickle dip for social gatherings. It’s their mission to bring people together because they know food tastes better together. From backyard BBQs and graduation parties to cookouts at the lakehouse, their pickle dip is made with love in their kitchen so that you don’t have to be in yours. Their beloved family recipe isn’t just for chips, make food fun with pickle dip instead of sour cream or mayo and take dishes from boring to dill-iciou. Lakehouse Dips are beyond snackable!
Goal
Liz’s goal was to be on grocery store shelves within the next year and a half. With that as our starting point, we systematically went through how to get there and what we could do to help.
Hurdles
Distribution and Covid-19. When states around the country went into Shelter-In-Place orders, a lot of things changed. Including how people bought groceries, how those groceries were distributed and how people got together. These were all things that threw us for a loop, we had to slow down, take a step back, and evaluate what had shifted and how we could pivot Lakehouse’s strategy to make sure they stayed relevant.
Approach
Offering a fun and dill-icious product like pickle dip allowed us to tap into the fun, warm-hearted family side of food that is sometimes overlooked. We wanted to highlight family, love, and food in everything we created for Lakehouse Dip.
Result
Lakehouse Dip has beautiful packaging that begs customers to pick it up off the shelf. Coupled with language and photography that is bold, unique, and tells their story; Lakehouse Dip has everything they need to be on a grocery store shelf near you.
