Logos come in different styles. Some are minimal, while others are drawn, 3D, or even material. In this article, we'll cover the basics of each style to help define your creative direction.
Minimal design styles for logos by definition should be simplistic and contain only the most essential elements. A minimalist logo should tell the audience exactly what your business does in the most simple manner. Minimal logos are generally combined with fonts that complement the simplistic nature.
The hand-drawn logo style is a great way to add a personal touch to a brand. Oftentimes, this style involves creating a detailed illustration that is reminiscent of a brand's personality. Hand-drawn logos have a certain feeling, which can be both nostalgic and earthy. They often feature ornate decorations and intricate illustrations that can take a long time to create.
If you're looking to create a logo for your brand, you may want to consider using a material design style. This design style combines all the best qualities of flat and 3D design to create impactful and interesting logos. This style also works well on promotional products because it's subtle depth draws the eye in.
A 3D logo gives the viewer an illusion of depth by using color, light, and shadow. Although 3D logos have become less popular over the last decade they still hold a special place in logo design. When designing a 3D logo, it's important to keep the design simple to avoid overcomplicating an already intricate visual experience.
Using a flat design style for your logo will help you make your brand more accessible. This style features minimal details, making it easier for your brain to process. Shapes in a flat design are generally more geometric. Flat design has become one of the most popular styles for building your brand identity.
Negative space is a design style that is used in many logos. It is often used to create an edgy eye-catching logo that uses design elements to create a shape out of the empty space. It works by engaging consumers and making them curious about what else the brand has to offer. It also creates a sense of uniqueness.
* All logos used in this post are for reference only. Graphic Finesse makes no claim to having designed them.
