Clarity Automotive Group
Brand Identity + Logo Design, Brand Language, Web Design, Vehicle Wrap, Video, Collateral & Graphic Design.
They say people’s dislike for buying a car is second only to going to the dentist. The founder of Clarity Automotive’s Group wants to help people navigate the car buying process to make it exclusively about them and allow them to save time and money. For drivers looking to purchase a new vehicle, Clarity Automotive Group is your independent car buying advocate. Shopping for a car can be confusing and overwhelming. Clarity Automotive Group is here to change that by educating and supporting you and your family every step of the way. Their number one priority is to advocate for you and your needs, ensuring you get the safest, most reliable vehicle and highest value for your money. They aim to make the car buying process as stress free as possible, putting you first to bring you clarity and peace of mind. Clarity Automotive Group, a new and enjoyable car buying experience.
Goal
There isn’t a shortage of car dealerships, automotive repair, or vehicle related shops in town. We needed to create a cohesive brand for a new service in a well represented industry.
Hurdles
Clearing through the noise of an over saturated auto market with a new service.
Approach
A unique, bold brand differentiated from the competition paired with approachable language to tell his story.
Result
A clean cohesive brand that flows throughout all promotional materials that align with his brand values.
