TrussLox
Brand Identity + Logo Refresh, Web Design, Video & Photography, Collateral & Graphic Design.
TrussLox - The most efficient and economical temporary truss bracing system in the world! The TrussLox System is perfect for contractors and builders who want a lightweight yet high impact truss bracing solution. TrussLox can be put up faster than any other system on the market, reducing crane time and man hours. TrussLox provides built-in locking technology that safely and easily locks trusses 24” on-center every time. Made with impact resistant material, TrussLox will withstand the wear and tear of any job site and can be reused so there’s no need to spend money on other truss bracing materials.
Goal
The goal for TrussLox was to create a brand around their patented tool that would help get them on the shelf of every building supply store in America.
Hurdles
Because TrussLox was a brand new product on the market, it was important that they leave a positive and lasting impression. This was difficult at first because they didn’t have any marketing materials to introduce themselves with credibility.
Approach
We wanted to come from a place of both authority and innovation. TrussLox was brand new product that was invented out of necessity by a contractor with decades of experience, so we wanted to call on both of those pillars throughout their branding.
Result
TrussLox can go out into the world of construction with its head held high. They may be the new kid on the block, but they have quality branding to match the quality of their invention.
