TrailQuipt
Brand Identity + Logo, Brand Guidelines, Web Design, Machine Wrap & Signage, Collaterals & Graphic Design.
TrailQuipt’s founder came to Graphic Finesse with plans for a custom vending machine equipped with bear spray for visitors of our region’s national parks. And this was before Coronavirus and Covid, a round of applause to him for being ahead of the contactless craze!
From the casual visitor to the backcountry enthusiast, TrailQuipt conveniently equips your next adventure with our innovative grab-and-go bear spray rental locker system. TrailQuipt was founded for the convenience and safety of people like you. It is our goal that everyone who enters grizzly country has the tools and the knowledge to safely enjoy all that the Yellowstone ecosystem has to offer.
Goal
The goal for TrailQuipt was to create a brand that would grab your attention while fitting in with the likes of other outdoor companies from around the world.
Hurdles
Timing. Fabrication of custom vending machines took place overseas, which was affected by the global Coronavirus Pandemic. Despite the delay we knew we still needed to lay the groundwork for a successful launch.
Approach
The outdoor world is full of brand enthusiasts that proudly display their loyalty at any opportunity they can. We knew the outdoor world of brands was saturated so we needed a logo and brand of our own that would hold its own and look good while simultaneously being unique enough to grab attention.
Result
The launch of TrailQuipt is scheduled for spring 2021. Gearing up for this launch, Ryan has the assets he needs to announce his business to adventurers traveling near and far to explore Yellowstone National Park.
