The Brokerage
Brand Identity + Logo, Brand Guidelines, Signage, Collateral & Graphic Design.
The Brokerage wants to positively affect the lives of their clients, their families, and all of those whom they serve. Serving others by mastering their profession, cutting through the noise, and being a pillar within their community. The Brokerage aims to pour value into the relationships formed with their clients, agents, and all who choose to do business with them.
Goal
The goal for this project was to create a strong and compelling brand that would give this new firm a distinct identity to set it apart from other Billings real estate agents.
Hurdles
Our challenge was to build up a fresh new idea from the ground up that accurately tells The Brokerage’s story. To do this, we had to challenge the narrative surrounding real estate companies.
Approach
In every aspect, we aimed to blend hard and soft elements to create a unique style that evoked strength, passion, and legacy while remaining true to real estate.
Result
The Brokerage has a brand and all of the collateral it needs to separates them from the pack and become leaders in the Billings’ real estate industry.
Collateral Design
