Scoops
Brand Identity + Logo, Brand Guidelines, Exterior Signage, Photography, Collateral, Graphic Design & Web Design.
Just good pizza! Nestled in the beautiful mountain town of Red Lodge Montana, Scoops Pizza and Ice Cream is located on historic Broadway Avenue, and occupies a building over 100 years old. Offering Red Lodge's only wood fired pizza and chicken wings - Scoops is a must try! Whether you're looking for take-out, delivery, or a family friendly restaurant to eat lunch and dinner; Scoops can please the whole family with our wood fired pizza, wings, and ice cream.
Goal
The goal for this project was to provide a more authentic brand after they expanded their menu. We also wanted to set it apart in the busy Red Lodge restaurant scene and establish it as the best option for pizza in town.
Hurdles
While Scoops had a 15+ year history to pull from, they had recently expanded their menu thanks to their new wood fired oven and the town needed to know they could now get wood fired pizza and wings to go with their ice cream.
Approach
Using Red Lodge’s western heritage as inspiration, we coupled that with a fun animated take on food.
Result
A small mountain town restaurant whose branding, and food, rivals big city pizza joints.
