A brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials.
It can go as far as to address the type of photography style that should be used, state the distance a logo should be from an edge, dictate how copy should be written, and even communicate how signage and furniture should look in a real-world environment.
Being able to help direct your company’s self-presentation in a digital format makes it easier for anyone within your company, be they designers (internal and external), freelancers, contract workers, or outside vendors (i.e. printers), to communicate the brand to your audience in a consistent manner.
By ensuring all of your visual elements – typography, colors, image styles, and other branded elements – are the same across all of your various digital channels (social, digital marketing, website), you create a strong, unified brand image at every point of entry. Each instance reinforces your brand and further emphasizes the brand ethos and message to customers.
Color and font are treated differently in print and digital. To make sure your content always looks its best, make sure you create it using the parameters that are best for its medium. If all of these acronyms look foreign to you, don’t worry - your digital style guide has got you covered.
Having a reference point to start from allows team members to quickly familiarize themselves and get going on their projects. They don’t have to worry about coming up with new design elements from scratch every time.
Window shopping isn't what it used to be. In fact, it’s safe to say that by the time your customers make their first purchase from you, most of them have scoped out your digital presence at least once. Having a digital style guide that houses all of your brand assets allows any web developer (professional or amateur alike) to have everything they need to uphold your brand and keep it consistent.
Digital style guides significantly cut down on the time spent creating and updating content, as well as the time and resources needed to manage the process. So you can focus on the things that really matter to your business.
Your business deserves to put its best foot forward, all the time, without any hassle.
Having a digital style guide makes it easy for you and your team to do this. Ready to save time and make creating content a breeze? Schedule a meeting today, call us at (406) 534-9851.
